4th

Project Raise Awareness on the Labelling and Discrimination between Arts and Science Courses

What is this project?

This project is organized to raise the awareness on the discrimination and labelling between arts and science students in hopes that we will try to minimize this issue from happening later on as it is affecting the unity of the society and the future.

Why the labelling and discrimination between arts and science courses issue is a problem?

• The labelling of arts and science courses are negatively affecting the unity of society as the labels could lead to the discrimination between the two courses. Hence, as one might claim the superiority or the inferiority of a course towards the other, this creates a division in the society

• When we label an individual, it is as if we put them into a box where the society will decide on what is acceptable and not acceptable to be done by the individual by the course that they are in. This will create limits for one to truly discover their true potential

• For long term effect, it’s very crucial because if you chose to stick with the wrong decision, you may end up doing your work only for the sake of money, not only it will effect yourself but it will also effect the society and surroundings that are related to you. You will feel unhappy and you will not be productive, this will lead to a bad output in doing the work.

Objectives:

• To minimize the labelling and discrimination between Arts and Science courses

• To help unite the society

• To create equality between two courses

Methods on Raising Awareness:

• Twitter

• Instagram

• Flyers

The Advantages & Disadvantages of the Methods:

1. Twitter

Advantages

• Can spread awareness to large audiences as twitter users vary from various parts of the world

• Twitter users gradually increases; large potential audience to spread awareness to. According to statistic, as of the third quarter of 2016, the microblogging service averaged at 317 million monthly active users.

• Twitter is one of the fastest mediums to transport messages

• Twitter transport messages (tweets) with limit of 140 characters per tweet. Through short and efficient information shared per tweet could capture the attention of audience easily as humans naturally have short attention span. Especially nowadays since we all use technology to receive information, we could easily be distracted by other media outlets

• The tweets are accessible at all times

• The retweets(sharing of tweets) that we get from the audience is also a tool to spread the awareness as when they retweet, the followers of the users could also get access to the tweet itself

• Twitter also provides poll making service where we use it to obtain information on whether or not it is an issue in the society

• We could also gain immediate feedback from the audience

Disadvantages

• The possibility of the users to just simply scroll through the informative tweets without actually looking at the content

2. Instagram

Advantages

• Instagram allows sharing of information through images or visuals. As it is a fact that visual content reaches an individual’s brain in a faster and more understandable way. Or, more accurately, a person’s brain is hardwired to recognize and make sense of visual information more efficiently, which is useful considering that 90 percent of all information that comes to the brain is visual.

• Twitter users gradually increases; large potential audience to spread awareness to. According to statistic, the total number of active Instagram users is 555 million as of September 2016.

• Can spread awareness to large audiences as Instagram users vary from various parts of the world

• The posts posted on Instagram are accessible at all times

Disadvantages

• The possibility of the users to just simply scroll through the informative tweets without actually looking at the content

3. Flyers

Advantages

• With the words made simple, with large fonts and the colorful layout of the flyers, this will attract people and make them interested in reading the message that we are trying to spread.

• Flyers can be distributed in a short amount of time to a large group of people. So this makes the mission of spreading awareness quick and easy.

• While giving out flyers, we the speakers of society can come in contact with the people that we are trying to spread awareness to and can explain more in depth to the people we are trying to spread awareness to about the issue itself.

• The flyers only include short and accurate also important information to help spread the message. So it makes it easier for people to read.

• As we distribute the flyers, we briefly talk about our mission of spreading awareness on this issue

Disadvantages

• Flyers are discarded after they are read.

Why our methods are the best compared to others?

• We chose Twitter and Instagram as they are the best and most relevant social media platforms at the time in spreading information and receiving information compared to other social media platforms like Tumblr or YouTube.

• Even after the flyers are read and they are dismissed, the information read is already processed in the brain.

• The flyers contain few words but contain sufficient and important message, therefore if one were to not really read in detail the content of the flyers and made a brief skim of the flyer, therefore information could still be attained as skimming process is in the first stage of critical reading strategies according to Salisbury University.

• The skimming process cannot easily be done for brochures as brochures contain a handful of information.

• Advertisements could easily be overlooked as they are situated at one place or even if they are movable, the message cannot be completely captured by our eyes.

We did not choose Facebook as we are given this project assignment within the short semester and Facebook is proven to be a good method at distributing information but it moves too slow and is more suited to spread timeless news and updates.

Methods in finding results:

• Poll and survey

Advantages

1. Can be developed in less time (compared to other data-collection methods)

2. Cost-effective, but cost depends on survey mode

3. Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone.

4. Capable of collecting data from a large number of respondents

Disadvantages

1. Respondents may not feel encouraged to provide accurate, honest answers

2. Respondents may not be fully aware of their reasons for any given answer because of lack of memory on the subject, or even boredom.

3. Surveys with closed-ended questions may have a lower validity rate than other question types.

4. Data errors due to question non-responses may exist. The number of respondents who choose to respond to a survey question may be different from those who chose not to respond, thus creating bias.

• Interview

Advantages

1. Accurate screening. The individual being interviewed is unable to provide false information during screening questions such as gender, age, or race.

2. Capture verbal and non-verbal ques. this method also affords the capture of non-verbal ques including body language, which can indicate a level of discomfort with the questions.

3. Keep focus. The interviewer is the one that has control over the interview and can keep the interviewee focused and on track to completion.

4. Face-to-face interviews can no doubt capture an interviewee’s emotions and behaviors.

Disadvantages

1. Costs.

2. The quality of data you receive will often depend on the ability of the interviewer. Some people have the natural ability to conduct an interview and gather data well. Some interviewers may also have their own biases that could impact the way they input responses.

Questions:

Poll question – Twitter

1. Do you think the discrimination between art stream and science stream is affecting the society?

Survey questions – survey monkey + paper

1. What field are you taking or working right now?

2. Why did you pursue it?

3. Do you think there is discrimination between arts and science courses?

4. Do you feel satisfied on the course or field of work that you chose? If not, why and which course do you prefer?

5. Do you have any experience of being discriminated regarding your choice of courses?

Interview questions

1. Are you happy with your choice?

2. If YES, did you intend to do this job/course?

If NO, then what job/course you intend to do?

3. Do people around you stand with your choice?

If YES, why? And if NO, how do they react towards your choice?

4. If you’re given the chance to choose a different job/course, what job/course would you pursue? And why?

5. Do you think that discrimination between art and science courses is happening?

Feedbacks:

Feedbacks Twitter (audience)

(EMAIL SENT TO SOFIAH)

Feedbacks Instagram (Amirah Atiqah & everyone screenshot)

(XXX NOT YET XXX)

Feedbacks Survey Monkey

(XXX NOT YET XXX)

Results:

1. Twitter poll

Q: Do you think discrimination between art stream and science stream is affecting the society?

Results: 2509 votes. 77% saying Yes and 23% No.

Conclusion: Majority agrees that discrimination between art stream and science stream is affecting the society.

2. Survey Monkey

Q1: What field are you taking or working right now?

A1: Art Stream 30/65   Science stream 35/65

Q2: Why did you pursue it?

A2: Parents/Society Expectations 1/65    Not sure 8/65   Money 16/65   Passion 32/65

Q3: Do you think there is discrimination between arts and science courses?

A3: Yes 47/65    No 18/65

Q4: Do you feel satisfied on the course or field of work that you chose?

A4: Yes 55/65    No 10/65

Q5: Do you have any experience of being discriminated regarding your choice of courses?

A5: Yes 27/52    No 25/52 (Blank 13)

Conclusion: Majority are passionate with what they’re pursuing.

Conclusion:

We believe that this type of discrimination can be minimized but in order for that to happen we need your help because it starts with you! Stop discrimination before discrimination stops you from doing what you love!